Big is the new spokesperson for Crown Royal: Black. He'll be designing his own version of the signature Crown Royal bag. At the launch event in NYC, he also sat down with Vibe to talk about his next album, which will feature guest spots from Janelle Monae and Raekwon. Check the video for the whole story.

If you follow Big Boi on Twitter, then you already know he is a huge football fan. In that spirit, he created this promo spot for the NFL's Wild Card weekend. Check out the Big Boi version below, and the NFL version right here.

Big just posted his top 10 of 2010 on his site. Use the links below to check out his top 10 tracks and albums of 2010.

Click here to see Big Boi's Top 10 Tracks of 2010.

Click here to see Big Boi's Top 10 Albums of 2010.

In this recent interview with Hardknock TV, Big Boi tells a little bit more about Sir Lucious Left Foot, his solo career, and the upcoming Outkast album.

This was originally supposed to be the first Big Boi video from Sir Lucious Left Foot, shot back in 2008 when Big put together his amazing collaboration with the Atlanta Ballet, featuring Janelle Monae, The Goodie Mob and an all new intro from the one and only Big Rube. Check it out.

Have you been dying to see a live performance of "You Ain't No DJ" WITH Yelawolf? Well look no further than this video from the BET Hip Hop Awards. "I stole your couch and I took your truck to move it with..."